Cindy Engstrom (formerly Cindy Smith) is the CEO of Is That Odd, Inc., a company that has built a social media advertising platform on an evolved website concept, Talk Show 2.0. IsThatOdd.com delivers an audience rewarding way for consumers to engage in the advertising value chain while equally empowering brands to drive customer acquisition.
Is That Odd is Cindy’s fourth start up company.
Cindy has worked in technology since her first tech job in 1997 when she fell in love with the Internet. Since that time, Cindy has been on the leading edge of new consumer technologies carving award winning (CES, TechTV, Mobile Innovation) marketing paths with a dot com company called @mobile, a wireless application service provider, and then Wildseed Ltd., the innovator of the precursor to the iPhone. Both companies were acquired for their innovative technologies.
Cindy is very passionate about the consumer’s role in the advertising value chain. She has published a white paper on her thoughts regardingthe emerging category she identifies as Advertising Relations (on advertisingrelations.com). Observing the shifts in online advertising and consumer sentiment in the last decade, Cindy identified a huge market opportunity and thus co-founded Is That Odd with Chief Creative Officer Dianne Dominguez.
Cindy studied business administration at Marquette University, earning her MBA. She also studied at the University of Antwerp in Belgium and earned her BA at the University of Toronto.
Last year she wrote and recorded her first music single. She most recently was in the studio recording the fun launch song for the company called “I’m a Shopping Woman.”
She holds two patents. She holds a purple belt in Kung Fu. And, her favorite, she proudly holds the hands of her two little girls and her husband.